LITTLE ROCK (July 22, 2008) – All kids twelve and under will get in free to the Little Rock Zoo now through Labor Day.

In an effort to relieve the financial crunch on families, the Zoo is letting kids in free now through Labor Day, September 1, in an effort to promote Little Rock as a family “staycation” destination. The rising cost of fuel has led many Arkansas families to stay at home this summer and the Zoo hopes this promotion will encourage families to visit Arkansas’ number one attraction for family fun, the Little Rock Zoo.

“The Little Rock Zoo is a great place for families and we’re happy to offer this promotion to make the Zoo a favorite ‘staycation’ summer destination. We also hope this promotion will encourage families to attend the Zoo who haven’t been in a while. With new attractions like the Over-the-Jumps Carousel, the new Lorikeet Landing exhibit, Café Africa, and other improvements, there’s never been a better time to rediscover the Little Rock Zoo,” said Zoo Director Mike Blakely.

Regular admission for kids 12 and under is $6 per person. Children under the age of one have always been admitted free of charge. Regular admission price for adults is $8 per person. The Little Rock Zoo will continue to require at least one adult chaperone for every ten children admitted. The Zoo will also continue its “Dog Days of Summer” promotion selling hotdogs for only $1 each.

The Little Rock Zoo is accredited by the Association of Zoos and Aquariums (AZA). Look for the AZA logo whenever you visit a zoo or aquarium as your assurance that you are supporting a facility dedicated to providing excellent care for animals, a great experience for you and a better future for all living things. With its more than 200 accredited members, AZA is a leader in global wildlife conservation and your link to helping animals in their native habitats. For more information, visit www.aza.org.

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