LITTLE ROCK, Ark. (December 28, 2016) – The second of two LED signs will be installed this week on the northwest corner of the Main Street Mall building in the Little Rock Creative Corridor.

The curved monitor, like the previously installed “tickertape” monitor installed on the southwest corner of the building, will display digital posters and other images of events going on in Downtown Little Rock, providing additional visual interest in the 500 block of Main Street.

“It is exciting to see the transformation of this grand American street continue,” said Mayor Mark Stodola, one of the driving forces behind the Creative Corridor. “This new feature, in addition to being a helpful tool for sharing information, enhances the vibrant space and economic engine being created in the heart of downtown.”

Funding for both signs comes from the private foundation Educational Foundation of America.

About the Creative Corridor

Initial Planning and design for the Creative Corridor was funded by a 2011 Our Town grant from the National Endowment for the Arts. The plan, created by the University of Arkansas Community Design Center and Marlon Blackwell Architects, has received awards from the American Institute of Architects and The American Society of Landscape Architects, among many others.

Certain blocks on Main Street have been reconstructed to include low-impact development streetscapes with funding provided by a grant from the Arkansas Natural Resources Commission. Once completed, the Corridor will include rain gardens, porous pavers, bio-swales, and other techniques to improve water quality.

An increasing number of public, private and nonprofit groups have already invested in Main Street in recent years led by the Downtown Little Rock Partnership. Funding for a wide variety of art and lighting installations for the Corridor is provided by ArtPlace America and the Educational Foundation of America.

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