LITTLE ROCK – The City of Little Rock has selected a nationally recognized consulting firm and event coordinator to organize and manage the City’s first-ever LITFest planned for later this year.

LITFest: A Return to the Rock will showcase music and arts with an additional emphasis on business opportunities and economic development in Little Rock. Mayor Frank Scott, Jr. announced plans for the festival last year as a way to emerge from the pandemic by promoting the City’s best.

Think Rubix, a company with offices in Little Rock and three other cities, was selected following the City’s solicitation of RFQs (Request for Qualifications) for event coordinators on Jan. 20. The deadline for submissions was Feb. 9. Think Rubix submitted the only response to the RFQ and was selected on Feb. 17. Contracting for the company’s services is currently underway.

Think Rubix’s special events experience includes logistics and day-of-event management for a presidential inauguration, event production at a national convention and a 15,000-attendeee concert event in Detroit.

“LITFest will be a time for the people of Little Rock to celebrate and highlight the best of our City with cultural programming, live music, and panel discussions on everything from technology to economic development,” Mayor Scott said. “Think Rubix is a good fit for what we wanted for this first-class festival: A team with extensive event management and promotion experience.”

Think Rubix announced last week it had hired Charles Blake, a former chief of staff for Mayor Scott and former Arkansas state representative. Mayor Scott said Blake’s addition to Think Rubix’s team will be invaluable as the company plans for LITFest and identifies programming opportunities. Blake was not involved in the submission of the company’s RFQ response or in its selection. Blake resigned from city employment on Jan. 31.

More information about LITFest, including dates, times and location, will be announced in coming weeks.

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