LITTLE ROCK — The City of Little Rock invites musicians in Central Arkansas to participate in the city’s newest festival, LITFest. The three-day festival, which includes a business and technology summit, will take place Oct. 7-9 in downtown Little Rock. Local musicians can submit their interest in performing at the inaugural festival now through Aug. 31 at www.myLITFest.com.

“LITFest will help celebrate all Little Rock has to offer, and that includes featuring talented local artists,” said Little Rock Mayor Frank Scott, Jr. “We look forward to a fantastic festival full of cultural diversity that will unify our city.”

Themed as A Return to the Rock, LITFest will highlight the City of Little Rock through live music, cultural programming and panelists on various topics from technology to economic growth. The festival is an investment rooted in joining business, technology, music and arts into a collective event to unite and celebrate Little Rock, while promoting the city’s progress. Musical artists from a wide range of backgrounds and genres to help celebrate the city’s rich culture and diversity.

Think Rubix, a public affairs firm aimed at social, cultural and brand innovation, is the city’s event liaison, co-producing the festival. Their team’s background includes extensive experience in event management and promotion ranging from a presidential inauguration and national conventions, to a 15,000-attendee concert event in Detroit.

“You can’t have LITFest without the local creative and art communities that contribute so much to our city’s rich cultural fabric,” said Think Rubix Marketing Manager Ally Washington. “We look forward to highlighting some of Little Rock’s exceptional local talent on the main stage. It’s time to celebrate who we are as a city.”

Musicians wishing to participate in the inaugural festival will be asked to submit contact information, social media accounts and links to past performances at www.myLITFest.com.

Artists may also contact  Think Rubix’s Ally Washington at info@myLITFest.com for more information.

Additionally, the public can visit www.myLITFest.com for more information or to sign up to become a festival sponsor. They can also follow @mylitfest on Twitter for more information and updates.