LITTLE ROCK, Ark. – July 15, 2009 – The Downtown Little Rock Partnership today submitted a
proposal to change the name of a 10-block section of Third Street to River Market Avenue, a move
intended to mark the recent growth in development in the River Market District. If Little Rock’s city
directors approve the name change, River Market Avenue would stretch from Heifer International west
to Main Street.

“The Downtown Little Rock Partnership Board of Directors proposes this name change because we see
it as the next step in the evolution of the growing River Market District,” said Sharon Priest, the group’s
executive director. “We think it will help cue visitors that the District encompasses a large area with a
number of businesses and other attractions.”

“When Acxiom chose a site for our new building, we were attracted to the growth and dynamic
atmosphere of the River Market District,” said Jerry Jones, Acxiom's chief legal officer and senior vice
president. “Since the building opened in early 2003, we've always referred to it as the ‘River Market
Building,’ so this move in our eyes simply formalizes an association with that area of downtown that
was established when the River Market District was conceived more than a decade ago.”

Major property owners along the section of Third Street that would become River Market Avenue were
visited with individually and the vast majority have expressed support, Priest added.
“We were encouraged that a large number of commercial property owners along that section of Third
Street – from Heifer International to the University of Arkansas Clinton School of Public Service, the
Clinton Foundation, Acxiom, the 300 Third property owners association board and the Historic Arkansas
Museum – endorsed the name change,” Priest said.

Priest said extending River Market Avenue west to Main Street is intended as a way to facilitate
potential synergies between development in the River Market District and development south along the
Main Street corridor. She said it’s the first step in an effort to better brand the River Market District and
help reinforce its size and scope.

 
The City Board of Directors is expected to vote on the proposed street name change at its October 6,
2009 meeting.