FOR IMMEDIATE RELEASE                                          

For more information, contact:

Susan Altrui, Little Rock Zoo

501-661-7208 direct

501-351-0273 cell

saltrui@littlerock.gov

Invitation for Coverage:

Zoo Chimps Kick-Off Spring; Announce Annual Sponsorship Tomorrow

Chimps to Get Delicious Milk Treats from Hiland Dairy

Who:                           Little Rock Zoo Director Mike Blakely, Little Rock Zoo Chimpanzees, Representatives from Hiland Dairy

What:                         Announcement of annual sponsorship of the Little Rock Zoo by Hiland Dairy and official kick-off to the spring season for the Little Rock Zoo at the Zoo’s chimpanzee habitat where chimps will indulge in delicious milk treats from Hiland Dairy.

Where:                       #1 Zoo Drive Little Rock, AR

When:                         10:00 a.m. Wednesday, March 13, 2013

Visuals:                       Chimpanzees picking-up milk cartons and drinking from them; keepers tossing treats to chimps.

Background:              For the fourth year in a row, Hiland Dairy, formerly Coleman Dairy, will serve as an annual sponsor of the Little Rock Zoo by providing a cash and in-kind sponsorship totaling more than $50,000.  The dairy will continue with the popular annual “Dollar Day” in the summer where admission to the Zoo is only a dollar for the general public and will also provide in-kind product for Zoo special events and for other Zoo activities.  The Zoo will also celebrate the opening of its spring season this Wednesday, right before many schools take their spring break next week.  The Zoo is a popular attraction for spring breakers looking for an affordable family friendly attraction.